Published by Liz on June 4, 2020

Where do I start with online marketing?

Where do I start with online marketing?

When you start up a business one of your main concerns will be how to promote it in such a way as to maximise your profits and to grow your potential client base. Having an online marketing strategy will be essential to your business if you want to achieve growth and realise your company’s potential but what are the important factors to consider and how do you decide where best to spend your marketing budget?

Developing a business website is probably the most effective marketing tool for most companies as once effectively optimised a website should attract clients to your business and convert clicks to sales. Employing a web designer and developer to ensure your site is successful at promoting your business is a worthwhile way to start your marketing journey.

Social media is a fast-growing platform that can be harnessed to boost your marketing potential and links should be built into your social media business page so that visitors are directed to your website. It is usually easier and quicker to upload images and posts to social media sites than it is to update a website and so your business profile can be kept up to date with your company news.