Published by Liz on September 30, 2020

Using personalised products as part of your marketing

Marketing is very important to any business which is looking to grow or expand. It can make a huge difference in the amount of sales or enquiries the business receives. There are a number of ways in which you can market your business and which ones you choose will depend a lot on budget and the type of industry you are in.

Many companies go down the route of creating personalised or branded products to promote their business. These products may be freebies that they can give out at a networking event or a roadshow or they may even be products which people will want to buy. For example, Sony create t-shirts, mugs, keyrings etc all with branding for different products such as PlayStation which sell really well.

You may decide that you want to create products or gifts to give out at Christmas to your client such as a calendar or pen. These can help keep your company in the forefront of peoples minds and make them feel appreciated. You could even add personalised clients names to your products to really show them that you have thought about them.

If you do make branded products that you wish to sell, be sure to list them on your website as this is often the first-place people will go to find merchandise.