Good old networking – still a place in marketing?

Networking was about long before marketing moved more in to the digital era. Good old fashioned networking was what got many businesses off the ground that are still highly successful today.

Using online marketing methods such as Pay per Click or social media advertising can be easier, but word of mouth is still a common source of acquiring new work.

There are many ways of finding out about the networking opportunities in your area. Some groups are accessible via social media and may arrange weekly or monthly meetings. There are also apps dedicated to arranging meetings, so these are worth a look too. Sometimes you need to be a member of a group to be able to attend the networking events such as the one run by the Chamber of Commerce but you may be able to attend a taster session for free.

Don’t forget to take some business cards when you attend – it’s best to have some professional ones made up, as this may be one of the first impressions a person gets of your business – so you want it to be a good one.  Try and leave your nerves at the door. Networking events will only be successful for you if you are wiling to go and talk to different people and explain what your business has to offer.