Published by Liz on October 19, 2022

Finding the right platform to market your business

Marketing a business can be tricky. There are so many different places in which you can advertise you may not know where is best to invest your time and money. For some businesses, the best place to advertise is through their website and therefore they need to be found on the search engines such as google. For others local networking and social media may work best. It may be that you have to do a bit of trial and error with it to find out what works well for you. If you do wan to trial different forms of advertising, then be sure you can check how successful it is. This may be easy with some forms such as paid for ads when you can see the traffic and sales you are getting but for others it may be a little harder to figure out. Some marketing avenues such as search engine optimisation can take six to twelve months to see if it is working although you may see smaller improvements before this time. This means you will need to be able to trust in the company that is carrying out the work for you to allow the time to see the results.