Published by Liz on May 15, 2020

Reusing PR Articles for your marketing

If you use a PR company to write articles for you to submit to the papers or if you indeed write any articles in house that are put in to the newspaper or a magazine then you should ensure they are also used in other forms of marketing. Any article that is written about your…

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Published by Liz on April 7, 2020

Building up your customer trust through marketing

You may not realise what a big part trust plays when a consumer decides to make a purchase through your shop or your website. Everyone wants to feel that they can trust the retailer to give them a product or service that they ordered and that is will be value for money and do what…

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Published by Liz on February 7, 2020

Promoting and marketing your electrical business

One of the definitions of marketing is that it is the process of meeting and satisfying the customers needs and as such should be at the heart of any successful business model. What does this look like practically in an electrical contractors’ company and how can marketing be carried out in a cost effective way?…

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Published by Liz on January 9, 2020

The dos and don’ts of an Adwords campaign

Adwords can work wonders for many businesses. For some it is there main source of business, and they would be lost without it. If you are thinking of setting up and using Adwords then you need to make sure you understand who it works and what settings, you are using to get the most out…

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Published by Liz on November 24, 2019

Where is the best place to start with online marketing?

If you have a business that currently does little or no online marketing, then you may find it hard to know exactly where to start and where’s best to invest your money in. First you need to establish who your target market is and what types of customers you want to aim your marketing at….

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