A lot of people who run email marketing campaigns try to base their mailing list upon the people who’ve previously visited their website. This gives them the ability to target people who’ve already expressed some interest in the business they’re doing; often resulting in higher conversions in an email marketing campaign. Visitor forensics is a…

Continue Reading »

Marketing in its broad spectrum all has its specific uses depending on the results you are looking to achieve. In relation to customer relationship management you need to nurture your potential customers, search for new customer and keep on track with business associates. Email Marketing can be a great addition to your current online /…

Continue Reading »

When considering how to use customer relationship management in a way which allows you to actively market your products, email marketing is the way to go. An email marketing campaign involves actively pursuing individuals whom may have visited your website, but didn’t end up buying anything, or even to those who did buy something, and…

Continue Reading »