Published by Liz on August 26, 2021

Using video footage in your marketing strategy

Competition to attract new business is high currently so companies are looking for new and innovative ways to promote their business. Video has become a popular feature in many successful advertising campaigns but is it an essential tool for your business and what are the financial implications? Many companies use television advertising to promote their…

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Published by Liz on June 28, 2021

Marketing my online health and wellness business

There has been an obvious increase in health and wellbeing in recent times and so starting up an online business that offers advice on these issues stands an excellent chance of being successful. The first question to ask and explore is what is the best way of marketing the new business so that interested clients…

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Published by Liz on May 11, 2021

Marketing in the twenty-first century

Marketing has change beyond all recognition in the last fifty years as there was only a limited number of ways to get your product or services known. Companies looking to advertise found that they could only choose from TV and radio advertising, which was only just starting, cinema trailers and printed advertisements in magazines and…

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Published by Liz on March 23, 2021

Marketing a learning app to school leaders

This last year has seen tremendous changes in children’s learning methods as many have had to get to grips with online learning. Parents have had to become familiar with a range of apps as schools have used a variety of resources to teach skills and impart knowledge and have come to realise that not all…

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Published by Liz on November 10, 2020

Marketing through a lockdown

With all of England in a second lockdown, many businesses that still hadn’t had the opportunity to recover from the first lockdown, are really struggling to stay afloat. Marketing has never been so important and although it may seem scary to have to spend money when money is tight, it os often the businesses that…

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